I believe good strategy must be preceded by a reliable map of what lies ahead. My passion lies in creating that map by turning data into digestible insights.
Insights Consultant
Niklas Svensson

I hold a M.Sc. in Accounting, Valuation, and Financial Management and a B.Sc. in Business and Economics from the Stockholm School of Economics. I bring a wide experience, ranging from banking and financial strategy tonon-profit organizing.
I believe good strategy must be preceded by a reliable map of what lies ahead. My passion lies in creating that map by turning data into digestible insights.
—Purpose is the golden intersection where a business can prosper while driving societal impact.
Favourite purposeful company?
Uniqlo. I admire the model of selling durable high-quality fashion without the brand-name markup. This combination introduces sustainability into price sensitive consumer groups, demonstrating how a mission-driven company can thrive while creating value for society and the environment.
What does purpose mean to you?
Purpose is the golden intersection where a business can prosper while driving societal impact. A prime example is the Ford Motor Company, which in its early years more than doubled the prevailing factory wage and instituted the five-dayworkweek. These initiatives launched the American middle class, which became the primary driver of Ford sales.

