Working with smart and creative colleagues to help brands in the intersection of business, technology, innovation and design, is my true passion.
CEO
Niclas Andersson
Working with smart and creative colleagues to help brands in the intersection of business, technology, innovation and design, is my true passion. It’s what I have devoted my whole professional career to. I love customer-centric business innovation and transformation, bringing together the best of designers and business consultants to deliver “new to the business/new to the world” visions, brands, business models, products and services.
Before taking the helm of Lynxeye, I was a leader in McKinsey’s global Innovation and Design practices. Before that, I was part of growing and internationalized the award-winning innovation and design firm Veryday, which was acquired by McKinsey in 2016.
Whenever I’m not working, I truly enjoy the outdoors. Skiing, downhill biking and kayaking are some of my favorite sports.
—All brands can't save the world, but when a brand creates meaning in the life of their consumers, and that meaning is sustainable over time, that is the foundation of a great purpose.
Throughout the years, I’ve been fortunate to advise clients around the world on topics such as digital transformation, product and service design, portfolio innovation and management, brand transformation as well as overall future corporate vision and strategy.
My career has brought me work for clients like Colgate, PepsiCo, 3M, Electrolux, Gillette, Unilever, Volvo, LEGO, P&G, IKEA, Dubai Government, Samsung and LG, helping them to use customer-centric innovation and design to: significantly fuel their innovation pipeline, build new and innovative businesses or brands, and expand into new business areas.
—Working with smart and creative colleagues to help brands in the intersection of business, technology, innovation and design, is my true passion.
How do you create change?
It’s when I get to support outlier teams in large corporations, that are tasked with making a major shift of the company, often with insufficient resources, but with a grand vision and ambition. These projects have themes such as sustainability, innovation, reshaping a brand from a B2B business into a B2B lifestyle brand, or helping to vastly enhance customer or employee experience with new digital tools.
