I enjoy blending analytical structure with explorative problem-solving to uncover new insights.
Strategy Consultant
Moa Tornell

I hold a Bachelor's degree in Business and Economics from Uppsala University and a Master's in Management from Bocconi University in Milan, with a specialization in Entrepreneurship and Growth Strategy.
Alongside my studies, I’ve worked with both high-growth startups and large established companies, gaining practical experience in business development, customer success, brand strategy, and organizational growth. I bring a unique combination of structure, creativity, and an international perspective, enabling me to approach challenges with curiosity and fresh thinking.
—To me, purpose means being able to say what real, positive difference the world would miss if we weren’t here.
Favourite purposeful brand?
I believe Swedish Stockings is a great example of a purposeful company. They address sustainability in two ways: using recycled materials and transforming a typically fragile garment into durable, high-quality hosiery. Guided by the belief that “longevity is the highest form of luxury,” they challenge fast fashion’s throwaway culture. I also had the opportunity to spend two short internships with them and saw from the inside how genuinely committed they are to making sustainability their north star in every decision and detail.