I am curious about how businesses work and their impact on people's lives. In pursuit of positive changes, I create brand strategies by drawing connections from various data sources and perspectives.
Strategy Consultant
Min Ming Lim
My background is a range of expertise within branding and marketing, including insights, brand strategy, and brand design execution. BFA (Hons) in Visual Communication from Nanyang Technological University.
I have worked across a variety of industries, primarily in Asian markets, within B2C and B2B businesses, including FMCG, banking and finance, and food and beverages. Within that, I explored various roles within branding and marketing before landing on strategy – from a project manager, brand designer, qualitative researcher, and now a brand strategist.
When do you love your work?
Synthesizing thoughts and ideas into a perspective that provides clients with clarity on where their brand could be.
—In pursuit of positive changes, I create brand strategies by drawing connections from various data sources and perspectives.
Name a great purpose example
I appreciate brands that enable and empower people to change their lives, such as Nike (if you have a body, you are an athlete) and Muji (contentment with "good enough"). Well-considered and visually appealing designs are also quick ways to capture my interest!
