A whitepaper on effective innovation strategies for retail banks.

What’s next for retail banks

Meaningful banking

Incumbent banks risk becoming invisible infrastructure, unless they realize a more meaningful role in their customers’ lives.

Download our whitepaper

The Invisibility Paradigm

In US and across the world, the financial sector is flooded with convenient, useful, and innovative financial services from tech disruptors.

Opportunity in change

Banks have the choice to embrace the industry shifts and grasp a more meaningful role forward.

As banks dismantle their main route to reach and engage customers […] tech companies, with expertise in digital distribution, are attracting the new generation.
Johan SnällfotPartner and Head of Client Team at Lynxeye

Meaningful banking

By embedding purpose in five areas, retail banks can accelerate

growth and establish their role for future customers

Be clear on your role in the future

Drive positive change for people and society, by embedding purpose leadership throughout your organization and value propositions.

Set people-centric growth pillars

Use core insights about your target group’s values, needs and desires, to define strategic pillars for future revenue growth.

Revitalize your brand

Define a desirable and distinct brand proposition and a striking identity to support it, to claim your unique role in the shifting market landscape.

Offer great experiences

Reimagine the value you deliver as end-to-end experiences, to engage and delight customers, embracing digital transformation.

Create rewarding ecosystems

Building a win-win situation with customers, by incentivizing rightly and leveraging existing trust paired with breadth of offerings.