I’m a designer with experience across branding and packaging design, and a strong interest in illustration and art direction.
Designer
Mathilda Boalawong Nilsson
I’m a designer with experience across branding and packaging design, and a strong interest in illustration and art direction.
I spent five years at the design agency BAS ID, working with clients including Axfood, AMF Fastigheter, Vasakronan, Ving, Beckers, Dyrup, among others.
—I’ve worked on several visual identities for physical places, and it has been fascinating to see how much design can shape the atmosphere and perception of a place.
Favorite purposeful brand
Aesop. Through a remarkably consistent approach to packaging design, they have created a distinctive visual world that many have tried to emulate, but few have matched. I also admire their philosophy that no two stores should be alike. Rather than following a standardized concept, each space reflects the history, culture, and architecture of its local neighborhood.
Most satisfying part of your work?
When you've allowed yourself to explore the visual direction broadly, then gradually narrowed it down and arrived at one clear image that suddenly makes everything feel obvious.
