Martin Palmcrantz

I have over a decade of experience across brand strategy, architecture and implementation, working with leadership teams in large organizations in Stockholm, Bangkok and Singapore. I help clients turn insight into strategic direction and brand experiences that create clarity, alignment and momentum.

Alongside my strategy work, I have a strong interest in sound and music. I see sonic branding as an underutilized element of brand identity, with a unique ability to evoke emotion and strengthen how brands are experienced.

Brands that are clear about what they stand for and consistent in how that shows up in everyday experiences. I think Ableton is one such company with its ambition to help shape the future of music culture.

Teenage Engineering is one brand. They seem to balance playfulness, creativity and experimentation with a strong focus on quality design and practical use for music creators.