I'm naturally curious, a keen learner, and drawn to solving problems.
Team Leader
Linda Siwe
I bring a broad and versatile skill set developed through business-critical roles in large corporations, entrepreneurial start-ups, and management consulting.
I am recognised for translating vision and strategy into actionable plans, and for leading people and organisations through transformation, brand and growth journeys.
—I’m passionate about answering the question “Why?”, to create clarity and meaning to both strategy and execution. My focus is always on value creation and customer centricity.
Favourite purposeful brand?
My favourite purposeful brand is the Nobel Prize. Not only because I am personally a strong admirer, but because it is quite a rare example of a true heritage brand. Thoughtfully building on its legacy while remaining contemporary and forward-leaning, with a clear commitment to future generations. Nobel Week, held in early December, is always a highlight, and a celebration of science that continues to inspire me.
Most satisfying part of your work?
I'm naturally curious, a keen learner, and drawn to solving problems. No wonder I have always enjoyed working in consulting. I love getting into a challenge and figuring out how to make things work better. What I value most is working closely with clients toward goals that matter to them. When someone trusts you with not only their ideas and ambitions, but also fears and frustrations, it's both a privilege and something I don't take lightly.
