I’m a strategic and driven do-er with a true passion for insight driven development of brands, concepts, and customer experiences.
In my past roles, I held positions as Marketing Communications Manager and Brand Engagement Manager at Renault Nordic, and Head of Brand & Concept at Social Eatertainment Group. With over 15 years of experience in brand strategy & management, and insight-driven concept development, I helped position Renault as a leading EV brand in the Nordics. Additionally, I successfully revitalized the O’Learys brand by introducing a fresh identity and tailoring concepts to suit the target audience.
—When you stay curious and humble towards customers behavior and preferences, and also towards your colleagues, you together can move mountains.
Name a great purpose example
Tesla. For years, electric vehicles were perceived as purposeful but very boring and complex products. Tesla changed this narrative and made these vehicles super attractive and cool, which is particularly notable in an industry that has faced challenges in reinventing itself for decades.
How did you create impact?
Completely renewing and updating the O’Learys brand identity and graphic profile across diverse consumer touchpoints. I led the organization-wide shift to an insight-driven approach in concept development on all aspects of the guest experience (menu, design, activities etc). This led to increased brand affinity, an increased average spending per guest, and a transformative change in organizational workflow.
Your biggest awareness example
At Renault, I worked on a series of effective brand campaigns and concepts, bridging the gap between customer pain points in purchasing electric vehicles (e.g., Elbnb, Elbilskörkortet, and Written by Zoe). This effort positioned Renault as a top-of-mind and one of the bestselling EV brands in the Nordic market.