Klara Ekenhäll

In my role as a designer, my primary strength lies in the multitude of cultural expressions I have embraced over the years, spanning from the performing arts to photography and visual design. Through these mediums, I developed a profound interest in the art of communication and its potential to bring about positive change.

Before joining Lynxeye, I studied Design and Strategy Studies at Hyper Island. During my academic journey, I implemented brand design solutions for companies such as IKEA, Volvo, H&M, and Viaplay.

I love seeing the results of our work come to life! When, after a lengthy process of iteration, experimentation, and collaboration, you finally see your design make a impact.

Purpose should shine through all aspects of a company, and branding plays a key role in enabling that! It's so exciting to see how the tool of visual design can assist a brand in expressing its purpose outwardly.

Singular Society is, to me, a purpose-driven and intriguing service. They make quality goods accessible by selling them at cost, without any luxury brand indicators or markups. They challenge the conventional idea of a premium brand, and their unique design approach plays a significant role in that.