Johanna Arvidsson

I am fascinated by brands and how they connect business, culture, and human behavior. I bring a driven and collaborative approach to my work and enjoy taking on new challenges across different industries and contexts.

I’m currently pursuing an MSc in Business & Management at the Stockholm School of Economics and hold a BSc in Marketing Communications from Stockholm University, including exchange studies at the University of Technology Sydney.

Prior to and alongside my studies, I’ve gained hands-on experience in both startup and large corporate environments. My experience spans digital communications, community management, brand strategy, campaign and concept development across industries like media, consumer goods, sports and health.

As a skier, Houdini is a brand that feels particularly close to me. I appreciate how they have built their purpose into the product itself. Their timeless design and focus on longevity reflect a circular mindset, creating clothes that stay relevant and useful over time.

I’ve had my Houdini shell jacket and pants for years and have no plans to replace them. To me, it’s a great example of how purpose can be reflected in the product rather than simply communicated.