I’m an expert in quantitative research and analysis, with a focus on foresight and business growth.
Insights Manager
Johan Thylander
My experience includes conducting quantitative research and analysis within brand strategy, customer journeys, target group understanding and conceptual testing in various industries and markets.
I have previous experience in customer relations and project management from E.ON. I have an M.Sc. in Business and Administration from Lund University.
—I really like to find the drivers that cause people to make choices, and to figure out how our clients can add value for their customers today, but also in the future.
Name a great purpose example
KITH. A small and purpose-driven lifestyle brand for men, women, and kids, as well as a progressive retail establishment that sells everything from shoes and clothing to cereal and ice cream. I like that they are trying to shift the current landscape of fashion and that they are not afraid of taking a stand in order to reach their core target group.
When do you love your work?
I really like to find the drivers that cause people to make choices, and to figure out how our clients can add value for their customers today, but also in the future.
