Johan Nygren

I am a recent graduate from Industrial Economics and Management at KTH. During my studies, I have worked on multiple business development projects focusing on branding and digitalization.

A few noteworthy achievements include helping smaller firms expand their customer outreach through marketing and contributing to the launch of a new customer insights department for a major professional services company.

One of my favourite purposeful brands is IKEA. Their purpose, ”To create a better everyday life for the many people” underpins everything from their product collection to their sustainability work. It is something that goes beyond a marketing slogan and has become part of the gut feeling associated with IKEA all around the world.

Purpose for me is the true reason that a company exists. Purpose is what unites the people within the organization and orients them towards a common goal - every day. A great purpose exists above profit and sets up the company to not only survive long-term, but thrive.