Jesper Gunnarsson

I hold an M.Sc. in International Marketing & Brand Management and a B.Sc. in Business and Economics, both from Lund University School of Economics and Management.

I have experience in the FMCG and communications industries, having worked as Brand Manager at Unilever and as an Analyst at a leading communications agency. These roles allowed me to develop a solid background in consumer insights, quantitative market research and brand strategy.

Strava's commitment to building a supportive and motivating community resonates deeply with me. Strava inspires athletes on all levels to stay active, push their limits, and maintain healthier lifestyles in a positive and inclusive environment.

I believe it is a great example of how a brand can build a strong community and enhance the user experience by creating every feature with the end user in mind. To me, Strava demonstrates how a brand guided by a strong purpose can create long-lasting value for consumers and contribute to creating a better tomorrow.

I see purpose as the driving force behind a company's existence - it is the answer to why the brand exists and what it brings to the table. A purpose connects the brand's core values, how it engages with its consumers and the impact it seeks to make in the world.