I love getting to use my analytical way of thinking to uncover the root of problems, whatever they are. My curious mind gets well-fed!
Strategy Consultant
Jakob Salemyr
I am a recent graduate in Industrial Engineering and Management, with a master’s specialization in Industrial Marketing. Alongside my studies, I have consistently tried to apply my analytical thinking to projects and work related to business and people.
Notable achievements include revitalizing the image and purpose of several smaller organizations and delivering a green product launch strategy for a major industrial company.
—I am driven by curiosity to understand diverse perspectives and uncover the root of problems, particularly at the intersection of business and people.
When do you love your work?
I love getting to use my analytical way of thinking to uncover the root of problems, whatever they are. My curious mind gets well-fed!
What is corporate purpose?
Purpose for me, means understanding your roots and in what ways your company can stand out and make a difference.
Name a great purpose example
The late Åke Nordin of Fjällräven, who went from designing his own revolutionizing backpack to leading the way for authentic sustainable retail brands globally. I am impressed by how Fjällräven today manages the feat of being both an extremely local outdoor gear manufacturer, and an international icon.
