Isabelle Jaconelli

I help brands find the stories worth telling, and make sure they land at the right moment, with the right people.

As Marketing Activation Lead at Lynxeye, I sit at the intersection of brand and communications, translating strategic thinking into content that moves people. My work spans content strategy, copywriting, and business storytelling, with a focus on creating things that are genuinely useful to the audience, not just visible.

I've built content programmes across sustainability, SaaS, and agency environments in Stockholm and London, and I bring that breadth to how I think about what a brand should say, and why it matters.

Creativity without strategy is noise. Strategy without creativity is forgettable. Getting that balance right is what drives me.