I am a results-driven strategist with expertise in brand segmentation, change development, and enhancing brand experiences.
Strategy Consultant
Felix Ellqvist
I have prior experience in business and brand development across various industries. This includes involvement in rebranding initiatives for different companies, enhancements of sales strategies for importers, and the establishment of communication frameworks for small businesses.
These experiences within my professional journey has taken me to diverse international settings, including Paris, Porto, and the United States.
This journey began after successfully completing my M.Sc. in Brand Management at Lund University.
—The purpose for companies means aligning their mission with a positive societal impact, addressing both individual needs and larger issues such as sustainability and inequality, promoting ethical practices, and nurturing employee fulfillment.
Name a great purpose example
I believe Bergans is a great example of a purposeful company, as it addresses the need for a more balanced approach to life. As an authentic outdoor brand with a clear goal of encouraging more people to spend time outside, Bergans exemplifies a company that facilitates a real need for individuals and solves a problem society faces today.
What is corporate purpose?
The purpose for companies means aligning their mission with a positive societal impact, addressing both individual needs and larger issues such as sustainability and inequality, promoting ethical practices, and nurturing employee fulfillment.
