Elin Skarin

I have experience working with project management, business development and brand management across various industries including retail, banking, insurance, and capital markets. Most recently, I worked at a global management consulting firm, where I primarily worked with clients in the financial service sector.

I hold a B.Sc. in business and economics with a specialization in corporate sustainability from Gothenburg University and an M.Sc. in Business & Management from Stockholm School of Economics. During my studies I have also completed two exchange semesters in Montreal, Canada, and in Milan, Italy.

Being from Gothenburg, Nudie Jeans is a brand I’ve followed for a long time and always been impressed by. To me, they’re a great example of a purposeful brand that has stayed true to its values while growing globally.

Since the start, they’ve offered free repairs, used only organic cotton, and maintained a fully transparent supply chain. Rather than encouraging constant replacement, they focus on making jeans that are meant to be worn, repaired and reused – your “forever jeans”. Nudie Jeans is a great example of a brand with its purpose deeply rooted in what they do, and how you can grow without compromising on what you stand for.

To me, truly purpose-driven companies have a reason for existing that goes beyond commercial success, they aim to solve a broader problem and let that purpose shape everything they do.