I am a hands-on and structured visual thinker, who prefers to combine this all to get things done in a visually appealing way.
Before I joined Lynxeye, I got the chance to gain experience as a graphic designer within different industries. I later added country management to the mix for the Dutch and Belgium editions of the mobile news company SQUID. Sitting at the other side of the table implementing marketing activities and both creating and maintaining good relations with publishers and partners.
I have a B.S. degree in Communications and Multimedia Design from the Hanze University of applied science in Groningen, the Netherlands and a M.S. degree in Media Management from KTH Stockholm, Sweden.
—Minor things or choices that people do or make differently in their daily life make a great impact all together.
Name a great purpose example
I believe that Oatly is a company that is making a big difference, by encouraging people to make just small adjustments. Minor things or choices that people do or make differently in their daily life make a great impact all together. It is very inspiring to me to witness the way in which they create awareness regarding daily products and their effect on ourselves and the planet, in an accessible and fun way.
What inspires you?
I’m inspired by the shift where taking into account the environment has become a priority instead of just a trend. I believe that putting the environment higher on the priority list asks for innovation and leads to pushing boundaries, but also sets an example for others to do the same.