RFSU, or the Swedish Association for Sexuality Education, is an organization in the Nordics that focuses on public opinion formation regarding sexual and reproductive health and rights since 1933.
RFSU
Industry Nordics
Geography Health and pharma
Impact Swedish market leader
RFSU came to Lynxeye in need of a strong sustainability strategy to support and strengthen their product sales and our work with body rights.
Challenge
RFSU came to Lynxeye in need of a strong sustainability strategy to support and strengthen the body rights cause.
Response
Lynxeye conducted a materiality analysis to identify prioritized areas for the sustainability strategy. Each prioritized area was concretized into actionable tasks that were then delegated to specific stakeholders.
Impact
In 2021, RFSU is the market leader in Sweden with 95% of the condom market and 80% of the lubricant market.
