NCC was founded in 1989 and is today one of the leading construction companies in northern Europe with some 13,000 employees.
NCC
Industry Construction
Geography Europe
Impact New strategic direction
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NCC came to Lynxeye with the need for a new strategic brand direction.
Challenge
NCC came to Lynxeye with the need for a new strategic brand direction that would form a foundation for growth and create long-term profitability.
Response
Lynxeye helped NCC understand the current market landscape and uncovered key B2B customer insights. Together, these formed a base for insightful hypotheses about future positioning.
Impact
NCC successfully launched the new strategic direction: a knowledge-based construction company that delivers sustainable results and guides its customers through complex processes.