NCC was founded in 1989 and is today one of the leading construction companies in northern Europe with some 13,000 employees.
Impact New strategic direction
NCC came to Lynxeye with the need for a new strategic brand direction that would form a foundation for growth and create long-term profitability.
Lynxeye helped NCC understand the current market landscape and uncovered key B2B customer insights. Together, these formed a base for insightful hypotheses about future positioning.
NCC successfully launched the new strategic direction: a knowledge-based construction company that delivers sustainable results and guides its customers through complex processes.