Colorama is the largest retail chain in the Nordics specialized on paint, wallpaper, and other DIY materials. It caters to professionals and private consumers.


Industry Retail

Geography Nordics

Impact Clear expectation areas to act on

Lynxeye collaborated with the business development team at retail chain Colorama to define a strategy and set initiatives that will achieve its growth ambitions.


Colorama came to Lynxeye with a need to clarify a future market role and set priorities for achieving its business goals.


Lynxeye helped Colorama uncover new insights about its customers and defined an actionable strategy with clear expectation areas and implications on future growth.


Following the project, Colorama had an engaged business development team with clear priorities to act on for the continuous evolution and development of Colorama as a destination for home design.