Colorama is the largest retail chain in the Nordics specialized on paint, wallpaper, and other DIY materials. It caters to professionals and private consumers.
Colorama
Industry Retail
Geography Nordics
Impact Clear expectation areas to act on
Lynxeye collaborated with the business development team at retail chain Colorama to define a strategy and set initiatives that will achieve its growth ambitions.
Challenge
Colorama came to Lynxeye with a need to clarify a future market role and set priorities for achieving its business goals.
Response
Lynxeye helped Colorama uncover new insights about its customers and defined an actionable strategy with clear expectation areas and implications on future growth.
Impact
Following the project, Colorama had an engaged business development team with clear priorities to act on for the continuous evolution and development of Colorama as a destination for home design.
