Colorama is the largest retail chain in the Nordics specialized on paint, wallpaper, and other DIY materials. It caters to professionals and private consumers.
Impact Clear expectation areas to act on
Colorama came to Lynxeye with a need to clarify a future market role and set priorities for achieving its business goals.
Lynxeye helped Colorama uncover new insights about its customers and defined an actionable strategy with clear expectation areas and implications on future growth.
Following the project, Colorama had an engaged business development team with clear priorities to act on for the continuous evolution and development of Colorama as a destination for home design.