Clas Ohlson is a leading Nordic retailer offering practical solutions for everyday life, combining simplicity, accessibility and smart design to help people solve everyday challenges.

Clas Ohlson

Industry FMCG

Geography Nordics

Impact Increased turnover by 40% between 2012-19.

Lynxeye repositioned Clas Ohlson by identifying the next generation of “modern fixers” and defining a customer-centric growth strategy, alongside a rehaul of the retail concept and clear initiatives to drive traffic and conversion.

Challenge

Clas Ohlson was facing an aging DIY customer base and needed a new direction to attract the next generation.

Response

Lynxeye created a positioning for Clas Ohlson, by identifying their next generation of “modern fixers” and defined a customer-centric growth strategy. The retail concept was rehauled and key initiatives for traffic and conversion outlined.

Impact

With its new strategy, Clas Ohlson has seen significant and consistent growth, with a 40% increase in turnover 2012–2019.