ACO is a eco conscious Nordic skincare brand established in 1939 sold exclusively at pharmacies.
ACO
Industry Consumer products
Geography Nordics
Impact Became a leading Scandinavian skincare brand
ACO Nordic came to Lynxeye for support with defending their growth in the face of increasing competition.
Challenge
ACO came to Lynxeye in a situation where they were facing a rapidly evolving market landscape with intensified competition. They experienced that their market position was being challenged from multiple directions.
Response
Lynxeye helped ACO Nordic find a way to target a younger group of customers, without alienating their current base. Targeting was made actionable by developing a new brand strategy that included an implementation plan.
Impact
ACO Nordic went from being a small-scale supplier to pharmacy chain Apoteket, to being a leading skincare brand throughout the Nordic region.
