As a multidisciplinary designer with a strong foundation in image and mark making, I am dedicated to utilizing design and strategy to enhance the effectiveness of brands and to elevate their performance. I am of the belief that design is a crucial transformative tool to help build successful brands.
Prior to joining Lynxeye I have worked with a variety of clients across various sectors, such as IKEA, Vasakronan, AMF, Swedish Match, Alcro and Nobia.
When do you love your work?
As a designer, nothing brings me greater satisfaction than the ability to blend various design elements to create a cohesive and unified visual language. From conducting initial research and conceptualization to refining typographic elements and other design details. The process is part of joy. I value creating visually striking and impactful design solutions that connect with audiences and drive growth.
Additionally, I am a strong proponent of collaborative design, valuing diverse perspectives and incorporating them to generate unique and inventive design solutions. The final outcome of all this hard work, when the design comes together seamlessly, creates a sense of accomplishment and satisfaction.
—I am a strong proponent of collaborative design, valuing diverse perspectives and incorporating them to generate unique and inventive design solutions.
Name a great purpose example
MFPEN is a brand that I have an admiration for. Primarily for its strong design vision that is evident throughout the brand, from the silhouettes to the look books. The brand has a cohesive aesthetic that is timeless, and the pieces are designed to be worn season after season.
Beside that, I appreciate the brand’s principles in its production process. MFPEN chooses to work with dead stock fabrics and recycled fibers, and is committed to avoiding overproduction. It’s admirable that the brand has managed to stay true to these values while still creating beautiful and well-designed clothing. I think these are aspirational principles to emulate a strong vision with a high level of design, but without compromising on grounding principles.