I’m a brand designer with a passion for shaping brands that are relevant, effective and beautiful.
Design Director
Carl Du Rietz
I’m a brand designer with a passion for shaping brands that are relevant, effective and beautiful. I’m drawn to work that balances clarity with character and strategy with craft.
During my career I’ve collaborated with brands across a wide range of industries, from global names like Netflix, Samsung and the Premier League, to more local brands such as Arla, Göteborgs Kex and Libero to name a few.
—I’m drawn to work that balances clarity with character and strategy with craft.
Favourite purposeful brand?
IKEA is a brand with a clear purpose that comes through in everything it does, with democratic design at the core of creating a better everyday life for the many. The coherence from idea to design to experience is something I find inspiring.
Most satisfying part of your work?
What I find most rewarding in my work is collaboration. I strongly believe that the best ideas emerge from meaningful conversations and shared ambition and I thrive in environments where collective effort leads to stronger outcomes.
