A whitepaper on how Gen AI will innovate the customer experience of banks.
What’s next for Banking
The Future of Customer Experience
Generative AI is about to forever transform Customer Experience.
This whitepaper explores three phases in the customer relationship that present massive opportunities for banks to innovate and capture growth.
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01
Attract new customers
Help individuals discover solutions relevant to them. Customers will go to banks that can showcase that they have solutions that match the individual’s needs.
Gen AI can ensure the right offering is presented to potential new customers in the right context and the right tonality, in a natural, delightful and efficient way.
02
Delight to convert
Offer solutions adapted to individual needs. The demand for hyper personalized services are on the rise.
Gen AI will enable banks to present customers with the solutions they want and drive conversion by immediate response through AI-powered natural conversation.
03
Engage customers
Provide more value from banking services on a daily basis. Improved interactive customer experiences will be enabled by Gen AI.
The future of banking services will include better and more efficient services for individuals who seeks support and help from banks with their financials.
For businesses, Gen AI has primarily been used to enable cost efficiencies so far. The next phase will focus on customer experience and growth, creating significant opportunities for brands to innovate and differentiate themselves.
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