Client Leader

Anna Björk

With hands on operational experience from working on several brands, categories and geographies, my skill sets lie within brand strategy, product and commercial innovations and brand executions. Examples would be international consumer goods experience, brand strategy, trend mapping and portfolio optimization including activities prioritization.

I have more than 15 years of professional experience of business and brand strategy, both as a line manager at Procter & Gamble and as a consultant.

Purpose for companies means striving to do good and take responsibility beyond the impact you directly create.
Anna Björk

When do you love your work?

Getting to work with bold changemakers across geographies and industries together with smart and inspiring colleagues that I have so much fun with.

Name a great purpose example

McDonald’s. For the transformation they have gone through, providing healthier options to meet the demands in society and do the right thing.

What industry inspires you?

The postal/logistics industry and the huge shift that is happening driven by new demands from e-commerce.