Adrian Brännstam

I believe that truly innovative solutions only emerge when embracing a consumer-centric mindset, questioning established norms, and appreciating the sometimes contrasting relationship between science and creative intuition.

I have experience in marketing, product development, and strategy, ranging from personal ventures to startups and well-established businesses. I hold a BSc in Business & Economics with a major in Marketing & Brand Management from Lund University and an MSc in Business & Management from the Stockholm School of Economics.

In my view, just like everything related to branding, a company's purpose must be unique and carefully tailored to resonate with its target audience. It should capture a distinct position in the hearts and minds of consumers while also providing employees with clear direction. Singular Society, in my opinion, has accomplished this admirably.

In a culture often characterized by a wasteful attitude towards products and resources, where items are used briefly and then discarded without much thought for their longevity or sustainability, Singular Society stands out as a highly appreciated exception. As the first subscription-based brand offering products as a service, members get exclusive access to responsibly crafted, high-quality products designed by some of the world's best manufacturers – all at the cost of production. Singular Society organizes its business around a monthly membership fee, focusing on serving its members rather than prioritizing profits. This approach channels all funds into improving the product itself, rather than other aspects around it. It allows members to purchase top-notch essential items that they can cherish for years to come, all at prices that make sense. Their primary goal is to foster and maintain long-term relationships with members, rather than pursuing short-term sales.