A whitepaper on how AI agents are reshaping how customers find and choose products and services.
What Matters in the Agentic Web
A new era for demand and brand strategy
The digital world is shifting from search and choice to delegation and decision. This whitepaper explains how AI agents are emerging as autonomous actors, and how that is transforming how demand is created and brands are chosen.
—Every technological era has redefined choice. The Agentic Web redefines who makes that choice. Those who adapt early will not only survive this shift, but define it. They’ll become the brands both humans and agents turn to by instinct.