Rebecka joined Lynxeye as Insights Consultant in early 2020. She completed her bachelor’s degree in social applied research at Stockholm University.
Meet Rebecka Bouvin
One of our Insights Consultants
What initially attracted you to Lynxeye?
As my studies were focused on quantitative and qualitative methodology, research and analysis, I thought that the Insights Consultant role sounded like an excellent match for my skills.
What does an Insights Consultant do at Lynxeye?
Most Lynxeye client projects involve at least one Insights Consultant, sometimes several. In most projects I’ve been part of, the teams have also included Strategy Consultants, Designers, a Team Leader, and a Client Leader. There’s a lot of teamwork involved.
The majority of the insights work usually takes place either during the planning phase or at the very beginning of projects. However, we are very much part of the entire project, adding value from an insights perspective.
Common tasks for me are working with focus groups, client workshops, strategies, and client presentations. In addition, the Insights Consultants are responsible for managing contact with partners for data collection, who recruit people who are interested in participating in our research.
—We are very much part of the entire project, adding value from an insights perspective.
Do all Insights Consultants do the same work?
I’m a generalist who works with both quantitative (numerical data and statistical analysis) and qualitative (non-numerical data and open-ended responses) insights. However, some of my colleagues specialize in one or the other.
The role varies depending on specialization and sometimes aligns with individual interests or the specific needs of a client project. It can encompass a wide range of responsibilities, requiring adaptability in both approach and mindset to match each project’s scope.
Personally, I prefer to begin with the quantitative aspect, gaining a broad perspective, and then delve into qualitative research. This approach deepens my understanding of people's frustrations and motivations.
—The most thrilling aspect of my work is being a young woman who can have a genuine impact in a room filled with senior business leaders.
What are the traits of a great Insights Consultant?
You need to be a quick learner because there’s a lot of proprietary models and frameworks. I remember that I found our way of working very different from what I had learned at university.
It’s crucial to be thorough and have a strong aptitude for numbers and statistics, as well as an understanding of how they can be applied to a specific project.The work requires interpreting what the results really mean, and bridging the gap between data and real world implications, beyond spreadsheets.
Finally, being business-oriented is fundamental. We often present our insights to the client and need to be able to explain the results in the context of the client’s organization and customers.
—The work requires interpreting what the results really mean, and bridging the gap between data and real world implications, beyond spreadsheets.
3+ years at Lynxeye so far – why do you stay?
I appreciate that every project is different; it’s what makes my work is so intriguing. If you prefer routine, Lynxeye might not be the right workplace for you!
I’ve also chosen to stay at Lynxeye because it has continuously allowed me to develop my skills and learn new things. Personal growth and upskilling are an important aspects of the Lynxeye culture.
Finally, because the work is purposeful. People at Lynxeye are genuinely committed to making an impact and driving real change. We help our clients set a purpose, so they in turn can have a more significant impact on society and to become more sustainable for the planet and society.
—Personal growth and upskilling are a important aspects of the Lynxeye culture.