I consider my curiosity and the urge to understand how things truly work my main strengths.
Insights Analyst
Rebecka Bouvin
My specialization focuses on both quantitative and qualitative research, reaching from overall consumer insights to really digging into the drivers of people’s behaviors, frustrations, needs and what motivates them in life.
Before I joined Lynxeye in April 2020 I worked at SKL Kommentus Inköpscentral with strategic guidance regarding procurement. I have a B.Ssc. in Applied Social Research from Stockholm University.
—I believe that purpose is the core of a brand. Not just towards customers and users but also internally, steering employees in the whole organization in the right direction.
How is purpose misunderstood?
I believe that purpose is the core of a brand. Not just towards customers and users but also internally, steering employees in the whole organization in the right direction. Not only being a brand associated with functional associations but being something bigger and connecting to the more emotional parts of people’s lives.
Name a great purpose example
I absolutely love BankID. It might be the best thing that has been introduced to my life. Not just making everything easy, smooth, and seamless. Besides that, it also saves me time by being able to skip going to the bank for the smallest matter, putting my toddler in preschool, and buying things in a safe way online.
