Healthy living

The focus placed on health by the pandemic not only remains but is growing. Despite tightened budgets due to inflation, people intend to maintain or increase spending on health and fitness in coming years. Health benefits is a value that customers are looking for.

We see in the study that healthcare services, pharmaceuticals and healthy food are top performing categories. In addition, challenges directly or indirectly related to people’s health and well-being come out as top priority for companies.

And there are plenty of challenges to take on. Poor diets cause more deaths globally than any other risk factor today. A clear majority of people in younger generations say they worry a lot about their physical and psychological health. Climate change is impacting health in a myriad of ways all over the world.

Going forward, there will be great opportunities for companies that take on big and small challenges related to health and well-being. These needs will only continue to grow in importance and underpin a solid strategy for businesses to secure future relevance with people.

The following companies scored high on associations related to caring for resources in Lynxeye Purpose Index™ Global 2023.

Problems and challenges related to health are ranking as very important for companies in all seven markets surveyed in the study. They involve both direct and indirect health aspects: improving people’s health and well-being and making food healthier, but also reducing pollution and making society more harmonious.