The Lynxeye Purpose Index™ is a global study of how purposeful the general public perceives companies to be. It has been carried out consistently since the first study in 2015.
Defining purpose
Our fact-based definition of purpose is: An honest intention to lead positive change. We arrived at this after several large research studies on what has meaning in people’s lives, and on what makes business successful.
A global purpose study
7
markets
15,000
respondents
150
companies and brands
Our index model
A refined scientific method
Since starting to measure purpose in 2015, Lynxeye has perfected its purpose index into a reliable model for global trends, summarizing the general public’s views and expectations of companies.
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Trends
We have identified six Swedish trends that will affect purpose-led companies in the next year. All of these purpose trends are in one or more ways connected to ongoing macro trends. They are also further supported by patterns that we have seen in our international work with purpose over the years.
—Purposeful companies secure future relevance and improve their bottom line. Organizations that have established and implemented a clear purpose will benefit financially from both internal and external factors.
Opportunities
There's a lot of challenges looming in the near future. But for bold companies and business leaders with their eye on the horizon, we also see big opportunities. In the report, we outline six big questions and opportunities for companies and brands going forward.
- Entering the new value era?
- Premium what?
- Goodbye x-washing?
- What’s the value of being a fair employer?
- What’s hyper convenience worth?
- Time for simple pleasures?
Top 50 corporations
For the Sweden 2023 report, we’ve surveyed the general public about some 150 brands in Sweden. Among these are Sweden’s 50 largest corporations that are well known to the general public. They are ranked in a list of Sweden’s top 50 most purposeful corporations.
Industry benchmarks
The study also covers large corporations and a selection of brands from certain industries and categories in Sweden, representing industries and categories that we know from experience are often highly purpose-driven.
Want to know more?
We’ve measured how purposeful 150 companies and brands in Sweden and 430 brands globally are. Your business could be among them, and your industry definitely is.
You can book a meeting for a walkthrough of the results for your company, or to hear about findings for an industry or geographic market. We also love speaking about the impact of purpose at conferences or seminars.
Book a meeting or speaker