The Lynxeye Purpose Index™ is a global study of how purposeful the general public perceives companies to be. It has been carried out consistently since the first study in 2015.
Defining purpose
Our fact-based definition of purpose is: An honest intention to lead positive change. We arrived at this after several large research studies on what has meaning in people’s lives, and on what makes business successful.
A global purpose study
7
markets
15,000
respondents
430
brands globally
Our index model
A refined scientific method
Since starting to measure purpose in 2015, Lynxeye has perfected its purpose index into a reliable model for global trends, summarizing the general public’s views and expectations of companies.
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Trends
We have identified eight trends that will affect purpose-led companies in the next year. All of these purpose trends are in one or more ways connected to ongoing global macro trends. They are also further supported by patterns that we have seen in our international work with purpose over the years.
—Purposeful companies secure future relevance and improve their bottom line. Organizations that have established and implemented a clear purpose will benefit financially from both internal and external factors.
Opportunities
There's a lot of challenges looming in the near future. But for bold companies and business leaders with their eye on the horizon, we also see big opportunities. We huddled our experienced team that supports our clients’ growth journeys and identified ten opportunity themes open to purpose-led corporations.
Top 50 corporations
Among the companies measured in this report are the world’s 50 largest corporations and brands that are well known to the general public in all seven markets that we surveyed. They are ranked in a list of the world’s top 50 most purposeful corporations.
Industry benchmarks
The study also covers large corporations and a selection of brands from certain industries and categories in each market, representing industries and categories that we know from experience are often highly purpose-driven.
Want to know more?
We’ve measured how purposeful 430 companies are globally. Your business could be among them, and your industry definitely is. You can book a meeting for a walkthrough of the results for your company, or to hear about findings for an industry or geographic market. We also love speaking about the impact of purpose at conferences or seminars.
Book a meeting or speaker