I’m a specialist in future market scoping, business analysis and brand strategy.

Team Leader

Malin Barkman Lind

I’ve worked across a variety of retail industries and markets within B2C and B2B.

I have 15+ years working within retail companies and several major brands such as Fazer, Interflora, The Body Shop and Gudrun Sjödén. I have a M.Sc. in Retail Business from Stockholm School of Economics.

Purpose means understanding a company’s unique place in society’s ecosystem, what it can both claim and achieve.
Malin Barkman Lind

When do you love your work?

To have the privilege to work with fantastic and insightful people from such a broad range of industries. Together, we dive straight into the core of their business.

Name a great purpose example

I really admire a San Francisco-based shoe company called Rothy’s. They combine hardcore sustainability and great style, at the same time as they engage and connect with their customers.

Besides that, Patagonia for being bold and encouraging boldness within the company, among customers and in society.